Tools for Tracking Social Media Marketing

Social media websites such as Facebook and Twitter make it easy for
people to come together and share opinions,experiences and thoughts on a
number of topics. Smart companies understand this and are using the
power of social media to connect and inform their customers, and
potential customers. Referred to as "Social Media Marketing", it's a
smart way to open the lines of communication between you and your

Let's take a look at some of the measuring and tracking tools at your disposal:

1) : A search engine for Twitter. See who's tweeting your links and more.
Can also sign up for email alerts of new findings.

2) : A little different than the others , you type in a keyword, topic or
phrase and out it goes searching the top blogs, news sites, Google,
Technorati, Ask, YouTube, Flickr, Digg, Topix and more. You'll be given a
personalized results page to bookmark with everything it finds related
to your topic.

3) : All about Internet buzz, it tracks several different websites to bring you
what's "hot" right now.

4) : Search for the latest and greatest on topics that are popular right now.
Type in a keyphrase and it searches blogs, social news sites, photo and
video sites for your chosen topic.

5) : This service watches for comments on blog posts, Digg, Flickr, and
others and notifies you of any findings.

6) : A better way to organize and sort Google alerts. Get a daily report
emailed to you in a spreadsheet format of what it finds.

7) : A search engine for forums only. Monitor discussion boards and be
notified by email when a thread matching your search terms is
discovered. Free to use.

8) : I've been using this "secret weapon" for years. Simply type in your
name or company name and receive daily emails of results found. They do
the work, you receive the links. Free and nice.

Your friend,